Both Flipkart and Amazon held their year’s biggest sales offer in September over 5 days. Flipkart held its Big Billion Day (BBD) from 20th – 24th September while Amazon held its major event from 21st – 24th September and opened its offers for its Prime members only on 20th September.
Flipkart claims, in 2017, 70% sales of India’s e-commerce market
During 2017 BBD, Flipkart has claimed that it has sold products worth 70% of the entire e-commerce market in India during the five-day sale period and also that BBD sales have doubled as compared to last year.
Rishi Vasudev, Vice President at Flipkart, said that, “along with sister firms Myntra & Jabong, Flipkart’s market share in fashion category is 70% which now has increased to 80% after 2017 BBD sale.”
Smartphones led the 2017 sales
Flipkart claimed that 1.3 million smartphones were sold during the first 20 hours of the BBD sale higher than the cumulative number of smartphones sold in India in a day either offline or online.
Amazon without releasing any numbers, said that “smartphone sales grew 2.5 times as compared to last year while electronic appliances grew by 4 times.”
Flipkart marginally beat Amazon in sales for 2016
Last year, Flipkart had topped the sales with 15.5 million units with Amazon marginally behind at 15 million units.
The highest category been Electronics, majorly led by smartphones and followed by Electronics & Fashion.
Flipkart again seems to have pipped Amazon in sales for 2017
Flipkart said that “it has doubled its sales this year as compared to last year however did not share any numbers on orders, units shipped or the value of goods sold.”
While Amazon released a statement, “Amazon.in remains the largest marketplace and the fastest growing one in the Indian e-commerce landscape.”
Without releasing any data on growth, Amazon India claim that more than half of the categories sold on Amazon.in saw its sales doubled from last year. And its “prime membership” was the highest selling which had a 4X growth in sales since last year.
Flipkart & Amazon added 42,000 temporary jobs
According to a report by Randstad India, there are roughly 1,30,000 temporary jobs that could be created for 2017 festival sale. Flipkart approximately hired 20,000 people in a run up to its Big Billion day(BBD) while Amazon is said to have hired 22,000 people in temporary roles.
While it looks like Flipkart has yet again beaten Amazon in its game but in any case the customer has got hugely benefitted with such offers, cashbacks and affordable EMIs giving them an early reason to celebrate Diwali.
Flipkart & Amazon both are flushed with money by the latest round of funding and it remains to be seen that when exactly they would turn profitable given that both companies are focusing on gaining new customers and retaining them through a slew of offers and schemes.