Chinese smartphone maker Xiaomi is doing everything to gain a stronghold over the market. Its recent offline expansion plan with Reliance Digital and the launch of Redmi Y selfie at least conveys the same. These nascent steps are threatening the stay of the other players like Google, Nokia, Samsung, Oppo, Vivo in the market.
The figures say it all
The recent tweet confirms that Xiaomi smartphone has recorded the growth rate of 270% which makes it the fastest growing smartphone brand.
Apart from that, the company has registered year on year growth of 9.2 million as compared to 2016. It took two years for this smartphone brand to gain a momentum. After struggling from the local players, now it has reached a spot where it able to give a cut throat competition to the big brands.
Why is Xiaomi gaining the ground?
Once a beleaguered brand has now become the largest smartphone seller, thanks to its low price, and great specifications. Its strategy of selling the products in the online market with no offline market (though right now they are partnering with Reliance Digital, Big Bazaar and other stores to gain additional revenue of 30%) and distributors have given it a reason to succeed. Aside from that its premium features, excellent camera quality, the customizable Android operating system has acted as a cherry on the cake. Here, we have enlisted some phones that have captured the heart of millions of people
What do the experts say?
The experts say that
“Xiaomi growth is a clear example of how a successful online brand can effectively enter the offline market while maintaining low overheads… We predict that Xiaomi continued go-to-market innovations will allow it to overtake Samsung within a couple of quarters.”
The data confirms the same. Xiaomi has given a cut throat competition to its rival Samsung, with the Chinese company share 1% behind the latter that is 23%- this amount to four times growth in the market. It is followed by Vivo nine percent, Oppo 8 percent and Lenovo 7 percent.
Smartphone shipments in India have registered the growth of 18% and most of them were driven by online channels like Flipkart Big Billion sale and Amazon Great Indian festival. Affordable phones in the mid-segment were in demand and in that area Xiaomi topped the list. It has several phones in its kitty that are affordable yet high in features like Redmi Note 4 and Redmi 4.
With this data in hand, we can say that its rival Samsung has to definitely make an effort if it wants to stay ahead of its competitors. Otherwise, a day will come when Xiaomi will rule the roost.